This blog will show some research i have done for my TV programme for 'Run'.
According to Sky Atlantic, they are home of the world-class theatrical documentaries. A mixture of commissioned, co-produced and acquired films. Sky Atlantic are interested in a range of subject matters and there are no rules on types, but they would prefer English language films that are entertaining and compelling to watch. They believe that the talent on board is very important to them and they expect to work with the best filmmakers, producers and distributors in the world, or combination of those people and newer talent. (Anon, 2016)
Sky Atlantic would like half-hour series that have scale, lift the lid on a subject or are unexpected and could sit alongside the best of the US.
I found out that Sky are different to other channels in the way in which you commission with them. Sky are a subscription business and not lead by advertising. Therefore when commissioning with sky, they need to commission shows that viewers can't already get from channels they got for free.
The following paragraph has been taken from sky's website about commissioning. According to them; The way we commission is also different. The biggest difference is that, because we are all about quality and providing something that Free-To-Air TV doesn't, we commission fewer projects, and have a much leaner team than other broadcasters to do this. In turn this means we don't have meetings with every Indie who asks for one we're afraid. Not only do we not have the manpower, but also we only tend to use meetings to discuss a project we are incredibly keen on. We have meetings when there is a strong sense of purpose for a project we think we are going to love - we don't meet as a way of briefing people. Instead we brief people through this page; on the Sky Days we have every six months (in big groups for non-scripted, and smaller groups for scripted) and through public talks and briefings throughout the year at lots of public events. If you are still not clear about something, we ask that you email in. If you remain unclear after that, then we can answer a question over the phone.
From looking at these survey answers, i found that young adults between the ages of 16-20 prefer to watch adventure and action programmes than any other. I found this could be a problem for my TV show as it is a drama and they do not seem interested in dramas. However to help me know who would watch my programme, i would have to receive the answers of my survey from anyone younger than 16 and one or two people older than 20 therefore i would have a wide range of answers and it would help me to find out who are going to watch my show the most, therefore if i needed to change the target audience of my programme. I believe that people older than 20 would watch my show as the other programmes that are on Sky Atlantic are mostly watched by older adults.
Books
This is the information i found from three books.
I found out that Sky are different to other channels in the way in which you commission with them. Sky are a subscription business and not lead by advertising. Therefore when commissioning with sky, they need to commission shows that viewers can't already get from channels they got for free.
The following paragraph has been taken from sky's website about commissioning. According to them; The way we commission is also different. The biggest difference is that, because we are all about quality and providing something that Free-To-Air TV doesn't, we commission fewer projects, and have a much leaner team than other broadcasters to do this. In turn this means we don't have meetings with every Indie who asks for one we're afraid. Not only do we not have the manpower, but also we only tend to use meetings to discuss a project we are incredibly keen on. We have meetings when there is a strong sense of purpose for a project we think we are going to love - we don't meet as a way of briefing people. Instead we brief people through this page; on the Sky Days we have every six months (in big groups for non-scripted, and smaller groups for scripted) and through public talks and briefings throughout the year at lots of public events. If you are still not clear about something, we ask that you email in. If you remain unclear after that, then we can answer a question over the phone.
The big question, then, is how to get an idea going at Sky.
Another channel to look at is ITV and they're commissioning. This is what i have found from looking at ITV commissioning drama. ITV is the home of mainstream drama. We make series, serials and single films for broad, mainstream audiences, regularly achieving ratings above 6m. Our output aims to have variety and depth. It includes period series Downton Abbey, crime series such as Broadchurch and Unforgotten, and BAFTA award-winning serials such as The Lost Honour of Christopher Jeffries and Cilla.
We are looking for clear ideas which can deliver the highest quality popular mainstream drama to the largest audience. No subject is off-limits - we can rise to celebratory, hilarious highs or plunge to very dark areas of human behaviour. But we will always look for mainstream appeal and an accessible way in for our audience.
ITV say that they can take their audiences to places they have never been before as long as they do not alienate them. They look for ideas of all different shapes and sizes. They need two, three or four parters ideally with the potential to return although not exclusively.
I created a survey according to my tv programme and had a few people answer it for me. Here are some screenshots .
From looking at these survey answers, i found that young adults between the ages of 16-20 prefer to watch adventure and action programmes than any other. I found this could be a problem for my TV show as it is a drama and they do not seem interested in dramas. However to help me know who would watch my programme, i would have to receive the answers of my survey from anyone younger than 16 and one or two people older than 20 therefore i would have a wide range of answers and it would help me to find out who are going to watch my show the most, therefore if i needed to change the target audience of my programme. I believe that people older than 20 would watch my show as the other programmes that are on Sky Atlantic are mostly watched by older adults.
Books
This is the information i found from three books.
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